Within the beauty and fashion communities, there are is a lot of insider lingo, that unless you are an avid follower, you may have no idea what your favorite vlogger is talking about. Below is a list of definitions to help you navigate the sometimes confusing slang used by the industry’s top creators.
Beat: “beat” can be used as a verb or adjective, and it’s all about beauty. To beat is to apply makeup, and if someone is described as being “beat,” it means they either applied their makeup well, or just applied a lot of it.
Canceled: to cancel someone is to stop supporting them or their work
Clock: to pay attention to something/ to see something clearly
Clout Chaser: someone who tries to feed off others popularity to benefit themselves
Drama/ Commentary: drama channels are YouTube channels that focus on sharing the “tea” or the conflicts and gossip within the beauty, YouTube, TikTok, and Fashion communities. Commentary is derived from drama, but provides more facts and focuses less on opinions
Gag: if something/ someone is so good, or so shocking, you’ll gag over it
Get Your Coin: means to get paid via monetization either from income through a YouTube channel, Instagram partnerships, brand deals, or affiliate codes
Karmageddon: karmageddon happened between June 11th and June 21st and was aimed at Jeffree Star and Shane Dawson facing karma/ backlash for their involvement in dramageddon 2. Karmageddon led to dramageddon 3 erupting on June 22nd.
Keep The Same Energy: means to not change your reaction because of new developments. Do what you were doing before you found out more information on the drama unfolding
Receipts: a receipt is to show accountability/ tangible proof of claims you are making. Asking someone to show you the receipts essentially means you want the proof
Shade: acting in a casual or disrespectful manner towards someone/ dissing a friend
Shook: this the term became popularized in ’90s hip-hop/ R&B scene. To feel shook is to be shaken up by something, for better or worse
Snatched: if a person’s hair, makeup, or outfit looks particularly fab, they’re snatched
Social Climber: someone who attempts to gain a higher social position or acceptance in fashionable society
Vlogger: a vlogger is someone who creates content about their everyday life through the medium of video production
I hope this article was able to help you better understand some of the most common terms used in the beauty/ fashion communities. Comment below if you think I missed any terms that I should add to this list and I will credit you and link back to your blog.