Calling All Designers!

Break Free NYFW is an immersive runway experience of art, design, fashion, and social issues. The show will be held during New York Fashion Week on Saturday, February 12th, 2022 at 7 pm ET.

Break Free NYFW is organized by up-and-coming designer, Alexandra Nyman of LadyCat. Break Free NYFW is our plea to society to open up about their struggles with mental health and substance use disorder; to begin to take these issues as seriously as a physical illness.

We have invited mental health and addiction activists to not only walk in this show as models but also to be featured designers showcasing their collections for the world to see. If this sounds like you, please continue to read more about this show and how you can showcase your up-and-coming collection with us.

Leading up to the event, there will be a series of virtual panels for the designers and models to take part in discussing topics ranging from substance use disorder within the fashion industry to how to self-care for yourself during NYFW to avoid burnout. Each panel will be hosted by an influencer host who has a connection to sobriety and/ or mental health advocacy.

A portion of the proceeds from this show will go towards a scholarship program to assist those seeking treatment for a substance use disorder to enter into rehab.

What Sets Us Apart from Other Showcases?

Designers get a free full-page ad within the program of the show.

Free Publicity – We work with two publicity firms to invite influencers, members of the press, editors, etc. to attend the show and to write about it.

Free Photos and Video of The Show – Photography and Videography services will be provided by influencer photographer, Sebastian Barbera of Reflex Cinema. Reflex Cinema has an Instagram following of 55.1k and has captured the likes of Michael K Williams, Niki and Gabi DeMartino, Eric Roberts, Naty Ashba, and many more.

Photos from the show will be available in the Google Drive two weeks after the event. The photos will be unedited and will have a watermark from Reflex Cinema in the lower left-hand corner. The photos will be available in the drive up to one month after the show, past that they will be removed from the drive.

The show will be live-streamed and will be available for download in the Google Drive for the show two weeks after the event.

Participation in a Panel with the Press – At the end of the show, there will be a panel discussion on mental health and addiction within the fashion industry. There will be an influencer moderator leading the panel, as well as an opportunity for members of the press and attendees to ask the designers and panelists questions.

Influencers as Models – We will have a number of influencers from the mental health, addiction advocacy, and lifestyle/ fashion niches walk in the show as models.

A Way to Give Back – A portion of the proceeds from this show will go towards a scholarship program to assist those seeking treatment for a substance use disorder into a rehabilitation facility.

What Do We Provide?

  • Runway & Lighting
  • Front of House Staff
  • Hair & Makeup Services
  • Rolling Racks (Hangers are not provided, limit 1 per designer)
  • Press Section
  • Dressers/ Backstage Staff
  • PR Outreach/ Media Coordination
  • Model Casting

How Much Does it Cost to Showcase My Designs in This Runway Show?

$500 Package

  • 8 Looks
  • Hair and Make-up Services
  • Venue
  • Photos and Video from the Show

$750 Package

  • 12 Looks
  • Hair and Make-up Services
  • Venue
  • Photos and Video from the Show
  • Be Included in the Pre-Show Virtual Panel

$1000 Package

  • 24 Looks
  • Hair and Make-up Services
  • Venue
  • Photos and Video from the Show
  • Be Included in the Pre-Show Virtual Panel
  • Be prominently featured in the post-show press release

Have more questions? Please reach out to Eve at info@ladycat.fashion.

5 1 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments