We produce fashion events in NYC with the goal of providing designers with a platform to premiere latest their collection to the competitive world of fashion. We present one of the season’s must see shows, unforgettable performances, and exclusive installations. Our expansive show immerses guests in fashion, as well as art, design, and social issues. Guests directly engage with brands and designers throughout the week via our social media takeovers and press interview opportunities. Before and after the show, fashion insiders, including buyers, members of the press, influencers, and models have the opportunity to do a meet and greet with the designers.
We will also run a live-stream simulcast on Facebook and YouTube to give fashionistas around the world the opportunity to see each collection. A link will be provided in the video description for viewers to shop from each designer’s collection.
At the end of the show, there will be a panel discussion on mental health and addiction in the fashion industry. There will be an influencer moderator leading the panel, as well as an opportunity for members of the press and attendees to ask the designers and panelists questions.
As a brand, LadyCat strives to raise awareness on mental health and substance use disorder. In September of 2019, we made our NYFW debut with our first collection, “Therapy”. The inspiration for “Therapy” came from my brother and his mental health journey. He has faced so much since being diagnosed with bipolar disorder, and I am in awe of his strength every day. He is my driving force and main inspiration in all I do. I wanted this collection to inspire others to seek help and to take their mental health seriously. Because if we hadn’t taken his mental health seriously and ignored how he was feeling, I firmly believe that my brother would not be here with us today.
Break Free NYFW is my plea to society to open up about their struggles with mental health and addiction and to begin to take it as seriously as they do with a physical disability. We have invited mental health and addiction activists to not only walk in this show as models, but to be featured designers showcasing their collections for the world to see.
When I released “Therapy”, I was embraced by a number of Influencers who walked in the collection including Gabi DeMartino, Gabby Fe, Naty Ashba, Janira Oberlin, and Christy-Anne Lopez. I have received hundreds of messages asking me when I will present again because “Therapy” touched the audience in a way no other show had before.
Break Free NYFW is a showcase that will not only focus on designers and models coming together in support of mental health awareness, but it will host a larger conversation. 15% of all ticket sales will be donated to a local mental health non-profit as well as to an addiction treatment facility. We will also host a panel at the end of the show speaking about the stigma of mental health and addiction in the fashion industry